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There are a number of price comparison websites which allow you to see lists of costs for products like metal shelving and associated items like racking, lockers and storage boxes. The development of the internet in general and online shopping in particular has made price comparison sites profitable. In the UK, for instance, these services are making around 150m in revenue each year, and this is growing at an annual rate of approximately 40 percent. So if you’re looking for metal shelving, you can go to sites such as BizRate, Kelkoo, Shopzilla and PriceRunner to name just a few. These price comparison services don’t actually sell any metal shelving themselves, but they display the different costs of shelving from a range of retailers. So these sites give you a convenient, trusted venue to go to where you can see the range of prices for metal shelving and then go to the suppliers’ websites before making your final choice. In addition to the websites already mentioned, people searching for metal shelving can go to the major web portals like Yahoo! and MSN which also offer comparison shopping services. In the UK some of the major comparison shopping services are DealClick and CompareStorePrices as well as Yahoo! and MSN which also provide UK services. Some comparison sites ask metal shelving retailers to pay the website a fixed fee for appearing. These were little more than an online version of the Yellow Pages. More sophisticated online shopping portals do not aggregate data-feeds from the shelving suppliers, they search and retrieve the data directly from each retailer site. This allows for a much more comprehensive list of retailers and the ability to update the data in real-time.
As well as price comparison sites which offer a very broad range of products for price comparison there are some that compare individual products. The providers of these services often claim to produce better results than the major comparison engines as they are concentrating on individual marketplaces such as metal shelving. A number of price comparison firms have developed online technology that searches retailers’ websites for prices and stores them in a central database. Users can search for a product such as metal shelving, and see a list of retailers and prices for that product. The shelving firms on the site do not pay to be listed, but paid for every click on their metal shelving products. Another technology enables metal shelving firms to be more involved in the process. Here, retailers who want to list their metal shelving on the price comparison website will supply their own lists of products and prices, and these are compared with the original database. Price comparison sites can also collect data about products like metal shelving through a data feed file. The shelving firms provide information electronically in a particular format. This information is then imported by the comparison website. There are now a number of third-party suppliers which consolidate data feeds so that comparison sites do not have to import from many different metal shelving merchants.
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